Clik here to view.
Proof: How social media sold a theatre ticket on Facebook
Social media and the arts: tracking the elusive social media ROI I hear a lot of opinions about social media these days. A lot of them are positive, from people who have the time to experiment and...
View ArticleClik here to view.
Arts discount-ticketing strategies: what to avoid and why — part 1
Pricing and marketing arts event tickets isn’t easy. When faced with the need to “put butts in seats” it can be tempting to do whatever it takes. In this article, I hope to give you some explanations...
View ArticleClik here to view.
Greater Philadelphia Cultural Alliance releases Groupofminds mobile app...
In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant...
View ArticleClik here to view.
Arts discount-ticketing strategies: what to avoid and why — part 2
This isn't really a live ad, just a screenshot for decoration. Had you going there for a second! In my last post, I spent some time talking about advance sales and discount ticketing strategies, as...
View ArticleClik here to view.
My picks for the top 50 tweets of the Americans for the Arts (AFTA) 2011...
I wasn’t able to attend the Americans for the Arts (AFTA) conference this year, but I did get to participate in the next best thing: following the conversation on Twitter. Lots of great discussion and...
View ArticleClik here to view.
How to hold a (successful) “tweet seats” event in the theater
I highly recommend #intermissiontweets on a Friday nightWhether you are a firm believer, casually interested, or crazy-never-in-my-theater against, “Tweet Seats,” are being experimented with at venues...
View ArticleClik here to view.
Strategy discovery: use Apple’s Siri to help patrons find your arts...
I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next...
View ArticleClik here to view.
You’ve got the new arts technology, make sure you have the behavior change
As an arts marketing and technology guy, I get asked about tech a lot. I help people choose online ticketing systems, new website content management systems, email marketing software — if it is online...
View ArticleClik here to view.
Thoughts on the psychology of social media
Institutions don’t talk, passionate people who work there do. By Ron Evans There is a lot of content on the web on “how to create stronger social media connections.” A simple Google or Bing search...
View ArticleClik here to view.
Arts Patrons: Mobile Preferences | 2012 update to ongoing longitudinal study
What are arts patrons doing with their mobile devices? What are their feelings about mobile devices at arts and cultural events? What devices are they using, and what information do they want? Download...
View ArticleClik here to view.
Proof: How social media sold a theatre ticket on Facebook
Social media and the arts: tracking the elusive social media ROI I hear a lot of opinions about social media these days. A lot of them are positive, from people who have the time to experiment and...
View ArticleArts discount-ticketing strategies: what to avoid and why — part 1
Pricing and marketing arts event tickets isn’t easy. When faced with the need to “put butts in seats” it can be tempting to do whatever it takes. In this article, I hope to give you some explanations...
View ArticleClik here to view.
Greater Philadelphia Cultural Alliance releases Groupofminds mobile app...
In the summer of 2010, The Greater Philadelphia Cultural Alliance commissioned Groupofminds to research mobile app development firms in an effort to identify mobile app vendors making significant...
View ArticleClik here to view.
Arts discount-ticketing strategies: what to avoid and why — part 2
This isn't really a live ad, just a screenshot for decoration. Had you going there for a second! In my last post, I spent some time talking about advance sales and discount ticketing strategies, as...
View ArticleClik here to view.
My picks for the top 50 tweets of the Americans for the Arts (AFTA) 2011...
I wasn’t able to attend the Americans for the Arts (AFTA) conference this year, but I did get to participate in the next best thing: following the conversation on Twitter. Lots of great discussion and...
View ArticleClik here to view.
How to hold a (successful) “tweet seats” event in the theater
I highly recommend #intermissiontweets on a Friday nightWhether you are a firm believer, casually interested, or crazy-never-in-my-theater against, “Tweet Seats,” are being experimented with at venues...
View ArticleClik here to view.
Strategy discovery: use Apple’s Siri to help patrons find your arts...
I recently got the new iPhone 4S. One of the most interesting features of the new iPhone 4S is “Siri,” the phone’s digital assistant. Siri is pretty amazing, and I feel that she represents the “next...
View ArticleClik here to view.
You’ve got the new arts technology, make sure you have the behavior change
As an arts marketing and technology guy, I get asked about tech a lot. I help people choose online ticketing systems, new website content management systems, email marketing software — if it is online...
View ArticleClik here to view.
Thoughts on the psychology of social media
Institutions don’t talk, passionate people who work there do. By Ron Evans There is a lot of content on the web on “how to create stronger social media connections.” A simple Google or Bing search will...
View ArticleClik here to view.
Arts Patrons: Mobile Preferences | 2012 update to ongoing longitudinal study
What are arts patrons doing with their mobile devices? What are their feelings about mobile devices at arts and cultural events? What devices are they using, and what information do they want? Download...
View Article
